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In every company I have ever worked for, growth has been the ultimate goal. It’s the metric by which success is measured and the yardstick by which companies compare themselves to others. It seems like we’ve been conditioned to believe that bigger is better, that scaling up is the only way to win. But what […]

I realized a long time ago that the best marketing starts from within. The companies that are most successful with their marketing strategies, are often  those that prioritize their internal culture and employee experience. However, I’ve also encountered situations where, in the course of digging into a company’s operations and talking to their leadership, product, […]

At the heart of every organization lies a set of values — the guiding principles that shape our decisions, our interactions, and our approach to work. These values are (or should be) the foundation upon which everything else is built. They define who the organization strives to be, what it stands for, and what it, […]

I’d wager a bet that most of us have fallen into our career tracks through luck or circumstance, rather than carefully crafted plans. I know I did. Today, I often get lumped in as a B2B marketer, and people are puzzled when I tell them I’m also working with companies to improve their workplace culture. […]

The working world is in the midst of a massive tug-of-war that’s truly hard to watch. On one side, you have employees who have been through the wringer. They’ve endured the chaos and trauma of a global pandemic, all while watching their paychecks stagnate as the cost of just about everything skyrockets. It’s no wonder […]

While it takes commitment, leaders can use many creative tactics to build relationships and touchpoints with employees across the company. Consider implementing some of these ideas: Host Office Hours Offer monthly virtual or in-person “office hours” where any employee can sign up for a 10-15 minute slot to talk one-on-one with the CEO about anything […]