Blog

Let’s talk about an unfortunate truth in the logistics industry: We’re leaving money on the table. Big time. And I’m not talking about inefficient routes or suboptimal load planning. No, I’m talking about something much closer to home – our existing customers. The 2024 TMSA Marketing & Sales Metrics Study just dropped a truth bomb […]

When it comes to freight, we’ve been trained to believe that price is king. But what if I told you that the game has changed?

You’re the CMO of a thriving supply chain company. Your team is bustling with activity, churning out content, managing events, and keeping the wheels of communication turning.  But at the end of the quarter, your ROI is lukewarm at best. Sound familiar? I recently analyzed a client’s marketing budget and responsibilities, and let me tell […]

As we rush to digitize our supply chains, are we neglecting the human element that makes these systems truly powerful?

Have you ever wondered what it takes to unlock hidden potential in your team? The FX show “The Bear” offers a masterclass in leadership and personal growth through one character’s journey: Tina. (Spoilers ahead – be forewarned!) Let me paint you a picture of Tina in season one. She’s this sassy, loud, opinionated big-hearted veteran […]

Servant leadership is a philosophy that prioritizes the growth, well-being, and success of team members above personal gain. It’s an approach that can lead to incredible benefits for both individuals and organizations, fostering a culture of empowerment, innovation, and long-term success. However, as with any leadership style, it’s crucial to navigate the challenges and potential […]